Revenue is Vanity, Profit is Sanity, Cash is Reality.
Submitted by Douglas R. Cranston, CMC, Vice President of EnPower Group


Sharing Knowledge, Growing Value

More than ever, no truer words have been spoken. So many companies that we work with have "made it through the recession" ---- some have come through by the skin on their teeth, others have come through in great shape and are well positioned to capitalize on the pending upturn.

There is no question that the economy is going through a complete global re-set and it will be a multi-month process until it reaches its "New Normal". Here are some of the new paradigms we see developing.

Revenue is Vanity:  In the past CEO's and CFO's put their main emphasis on revenue as a measure of accomplishment or success. Now they are putting less emphasis on revenue and are looking at other truer measures of their organizations performance. The focus will shift to the quality of revenue, ie. Is it good quality revenue from good quality customers? Is the revenue providing acceptable margins for the operation?

Profit is Sanity:  Boards of Directors, Banks and other Stakeholders are mandating CEO's and CFO's to put a greater focus on profitability. It is becoming abundantly clear that with the conservatism of the Chartered Banks and other lenders, there needs to be good, solid and sustainable profitability within companies in order to access the capital required to sustain and grow their business.

Cash is Reality:  Cash is the life blood of any organization and the "New Normal" of success. Generating cash and the truly proven Return on Investment demonstrates performance. Cash reserves, access to credit and access to equity are essential to function going forward and will give an organization a huge advantage over its competition whose access to cash is difficult, time consuming and perhaps even questionable.

For most companies this will take a complete re-look at the business. This may sound like a time consuming task however it is, with the proper methodology, process and assistance, a much less daunting task.

Where to begin? Start with an assessment of the organization in order to determine where opportunities exist and what affect it would have on the company in terms of profit and cash flow. At EnPower Group, we typically perform these assessments for a fee of $2,500.00. As a result of discussions with Paul Calleri, we will, for subscribers of The Business Zeitgeist, perform reviews at no charge to companies.

Once opportunities are identified and exploited, the organization should re-set their overall strategy as the changes will give organizations the flexibility to increase business with existing customers and attract new customers.

Should you have any questions or comments, feel free to contact Doug Cranston, Vice President of EnPower Group.

with your colleagues or Groups.

 By Doug Cranston, Vice President
 EnPower Group Inc.

Doug is a Certified Management Consultant, Certified Lean Enterprise Practitioner, Six Sigma Trainer and Business Strategist

 To Contact Doug Cranston
 dcranston@enpowergroup.com or (416) 949-4850

Connect with Doug Cranston on LinkedIn


Visit us directly at EnPower Group Inc. http://www.enpowergroup.com

Other key contacts:
Rick Shaw                   rshaw@enpowergroup.com           (416) 804-5078     LinkedIn
David Rosengarten     davidr@enpowergroup.com           (416) 788-2774     LinkedIn


Sharing Knowledge, Growing Value